I was based in London, my team was based in Perth and Sydney, and our clients were based in Port Hedland. I leveraged remote collaboration tools and McKinsey's extensive network of knowledge experts to validate my early concepts and user flows.
Our client was based in Perth, Western Australia so going testing my concepts in person was infeasible in the limited time we had. I used cognitive walkthroughs of key user flows to elicit feedback and validate my designs. During testing I realised that my flows made sense, but that our data visualisations, for product material movements, needed to somehow incorporate metadata for product type.
I defined a custom UI colour palette based on colours observed at Port Hedland and in the BHP branding – rust oranges, sky blues, and warm blacks. I used the different shades of the warm blacks as the UI base and bright oranges and blues accents for CTAs and visualisations.
I pitched my team's design proposal to c-suite executives at BHP ultimately influencing them to invest in digital infrastructure that could solve their logistics challenges. As a result, McKinsey won a multi-million dollar contract with BHP that 13 other companies were also vying for.